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The SEO Papers

Cutting through SEO myths, one patent at a time.

Why This Channel Exists

Most SEO content is opinions recycled from Twitter. We decided to do something different.

Every claim on this channel is backed by at least one of: a Google patent, official Google documentation, a verified A/B test, or peer-reviewed research.

We're not gurus. We're researchers who happen to do SEO.

// who's behind this

Who's Behind This

@LudovicRrd, founder of The SEO Papers, recording in the studio

@LudovicRrd

I turn Google's patents into SEO & GEO that actually ranks.

Founder & Host · The SEO Papers

Paris, France

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9+ years

In SEO & marketing

Former agency founder · ecommerce & B2B

Weekly

Patent-backed research

YouTube + newsletter · public proof

Patent-first

No guru vibes

Google docs, arXiv & verifiable tests

Semantic SEOGenerative Engine Optimization (GEO)Patent-based SEOE-commerce SEOContent Strategy

I'm @LudovicRrd — I built The SEO Papers because most SEO content sounds confident and cites nothing. Hot takes without patents, docs, or data weren't good enough.

Every week I go to the source: Google patents, Search Central, peer-reviewed papers, and tests you can reproduce. The newsletter and YouTube channel exist to answer one question — what does the evidence actually say?

The same research powers our SEO & GEO agency. If you want the method applied to your site — not just explained — start with a free audit on your domain.

Experience

2026 — today

Current

Founder & Host

The SEO Papers

Newsletter and YouTube on algorithm updates, AI Overviews, and GEO — backed by Google's patents and official documentation. Patent deep dives, myth busters, testable patterns.

2026 — today

Current

Founder

Topical OS

AI semantic SEO platform — seven AI agents apply 392 patent-based rules to read patents, map topical clusters, and write content briefs, so one person can do the work of a full SEO team. Free to start.

2026 — today

Current

Founder · SEO & GEO Agency

The SEO Papers

Patent-backed SEO & GEO for ecommerce and content-driven sites. Free audit on your domain, then hands-on retainer partnerships — founder-led, boutique by choice.

2016 — 2025

Founder & CEO

Digital Marketing Partner

Digital marketing agency — SEO, content, paid media, and lead generation for B2B and B2C clients across France.

Our Sources

Every insight we share is backed by research from these trusted sources:

  • 01Google Patents & Official Docs
  • 02Google Search Central Blog
  • 03Stanford HAI Research
  • 04arXiv (cs.IR, cs.AI)
  • 05Search Engine Land, Search Engine Roundtable
  • 06Verified industry tests

// limited slots — boutique by design

Want this rigor applied to your site?

The same patent-backed research behind the channel powers our SEO agency. Request a free audit on your domain, then book a call to walk through the findings.

  • A live look at your site's biggest semantic and technical gaps
  • The patent-backed opportunities your competitors are missing
  • A clear, prioritized next step — whether you work with us or not

Free audit. No commitment. Just data-backed advice.

We read the patents so you don't have to.

Every week: 3 data-backed SEO insights, 1 myth busted, 1 pattern to steal. No fluff. No guru advice.

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