01White-label
Your brand on every deliverable
Reports, audits, and content briefs delivered white-label — your logo, your client relationship, our expertise behind the scenes.
Partners SEO & GEO
Senior SEO fulfillment your clients never know you outsourced.
Whether you build websites solo or run a 15-person agency — resell patent-backed semantic SEO and GEO under your brand. We stay invisible. You keep the relationship and the margin.
Limited partner slots — boutique fulfillment, founder-led strategy
Teams we've helped grow organic revenue
E-commerce brand
B2B SaaS
Consulting firm
D2C retailer
Content publisher
Add real logos to /public/logos — showing text placeholders for now.
Need SEO for your own site? Get a free audit on your domain
02Client protection
We never poach your clients
Written non-solicitation in every partnership. You own the relationship — we stay your invisible backend team.
03Founder-led
Senior expert, not a junior account
Founder-level strategy on every partner account. No bait-and-switch after the pitch — whether you're solo or scaling.
// who this is for
Same partnership. Different scale.
Solo freelancer or multi-client agency — if you sell websites or marketing and your clients need SEO, this is built for you.
01Solo
Freelance web devs & designers
Your client asked for SEO after the site launch. You'd rather fulfill than refer them away.
- Client expects SEO expertise you don't have in-house
- Referring out means losing the relationship and recurring revenue
- Template SEO tools don't hold up in a client presentation
Deliver a patent-backed audit under your name — look like the expert, keep the client, add margin on every project.
02Agency
Marketing & web agencies
You sell retainers and builds at scale. SEO is the upsell your team can't fulfill alone.
- Hiring senior SEO headcount is expensive and slow
- Freelancer SEO quality is inconsistent — clients notice
- White-label vendors who poach clients are a real risk
Reliable senior fulfillment under your brand — scale SEO capacity without hiring, with written client protection.
// our approach
SEO as a scientific discipline.
Your clients expect senior strategy, not outsourced templates. The same patent-backed method powers our direct agency work — delivered under your brand, with evidence you can show.
// our stance
What we reject — and what we stand for.
No guru folklore. No black boxes. Only evidence you can verify on your own domain.
What we reject
- 01SEO sold as opinion and guru folklore
- 02Monthly PDFs with position charts nobody acts on
- 03Black-box strategies you can't verify or falsify
- 04Vanity metrics that ignore revenue and pipeline
What we stand for
- Patents, docs, and peer-reviewed research — not hot takes
- Falsifiable claims you can test on your own domain
- ROI framing: revenue, leads, and pipeline — not just traffic
- GEO and AI citations as measurable outcomes, not buzzwords
// why partners choose us
Built for resellers, not end clients.
Freelancers and agencies share the same need: senior SEO they can trust to stay invisible.
01Partner-friendly
White-label
Your brand on every deliverable
02Client protection
No poaching
Written guarantee in partnership terms
03Expertise
Founder-led
Patent-backed method, not template SEO
04Capacity
Boutique
Limited partners — quality over volume
// case studies
Results in € and leads — not just percentages.
Client names withheld by NDA. Replace with verified figures and named logos when available.
E-commerce
D2C sneaker brand · NDA
Baseline · Paid-heavy D2C · flat organic on TN & collab queries
No visibility on high-intent sneaker queries — TN Lacoste, Air Max BW, sizing, and drop terms. Paid ads carried revenue while organic stayed flat for 18 months.
- Topical map across sneaker models, collabs, sizing, and care entities
- Category + PDP internal linking rebuild on PageRank principles
- GEO comparison guides for AI citations on product intent queries
123K
total organic clicks (GSC)
11.3M
total impressions
8
average position
Organic clicks · D2C sneakers
Mar 2025 – Apr 2026 · 13 monthsTrustpilot review
Louis · You've been a game-changer for my business, guys.
“Since Google's last update in May, the click-through rate on my website has increased by 34%. The tool and the team are very effective. I'm glad I didn't let my skepticism get the better of me. You've been a game-changer for my business, guys.”
Read on TrustpilotRecruiting
Recruitment agency · Paris BTP · NDA
Baseline · 12 recruiters · 80% of leads from job boards
Invisible on Paris BTP queries — salary grids, électricien, chef de chantier, paysagiste. Candidates went to Indeed; the agency paid for every application.
- Local entity hubs for BTP trades across Île-de-France
- Salary grid + job landing pages with JobPosting schema
- GEO guides cited in AI job-search answers
3.64K
total organic clicks (GSC)
118K
total impressions
3.1%
average CTR
Impressions & clicks · Paris BTP recruiting
16 months · growth from Apr 2026Trustpilot review
Julie · Les heures de consulting nous ont été très utiles
“Les heures de consulting nous ont été très utiles pour implémenter de nouvelles choses que nous n'avions pas essayé jusqu'à présent. L'approche est claire et le suivi est régulier. Nous recommandons.”
Read on TrustpilotE-commerce
Smartwatch ecommerce · NDA
Baseline · New brand · zero domain authority
Launching a connected-watch store in a crowded market — no index history, no PDPs, and Amazon dominating blood-pressure and fitness watch queries.
- Full ecommerce SEO architecture (collections, PDPs, filters, faceted crawl)
- Health-adjacent entity hubs (tension artérielle, musculation, sleep tracking)
- GEO comparison pages with sourced specs and E-E-A-T signals
46.1K
total organic clicks (GSC)
2.73M
total impressions
1.7%
average CTR
Organic clicks · smartwatch ecommerce
Mar 2025 – Mar 2026 · 12 monthsTrustpilot review
Christophe Roux · 1 mois maintenant que je outsource le SEO à theseopapers
“1 mois maintenant que je outsource le SEO à theseopapers. Je suis très satisfait de leur rapidité et de leur suivi et mes clients aussi.”
Read on TrustpilotE-commerce
D2C sneaker brand · NDA
Baseline · Paid-heavy D2C · flat organic on TN & collab queries
No visibility on high-intent sneaker queries — TN Lacoste, Air Max BW, sizing, and drop terms. Paid ads carried revenue while organic stayed flat for 18 months.
- Topical map across sneaker models, collabs, sizing, and care entities
- Category + PDP internal linking rebuild on PageRank principles
- GEO comparison guides for AI citations on product intent queries
123K
total organic clicks (GSC)
11.3M
total impressions
8
average position
Organic clicks · D2C sneakers
Mar 2025 – Apr 2026 · 13 monthsTrustpilot review
Louis · You've been a game-changer for my business, guys.
“Since Google's last update in May, the click-through rate on my website has increased by 34%. The tool and the team are very effective. I'm glad I didn't let my skepticism get the better of me. You've been a game-changer for my business, guys.”
Read on TrustpilotRecruiting
Recruitment agency · Paris BTP · NDA
Baseline · 12 recruiters · 80% of leads from job boards
Invisible on Paris BTP queries — salary grids, électricien, chef de chantier, paysagiste. Candidates went to Indeed; the agency paid for every application.
- Local entity hubs for BTP trades across Île-de-France
- Salary grid + job landing pages with JobPosting schema
- GEO guides cited in AI job-search answers
3.64K
total organic clicks (GSC)
118K
total impressions
3.1%
average CTR
Impressions & clicks · Paris BTP recruiting
16 months · growth from Apr 2026Trustpilot review
Julie · Les heures de consulting nous ont été très utiles
“Les heures de consulting nous ont été très utiles pour implémenter de nouvelles choses que nous n'avions pas essayé jusqu'à présent. L'approche est claire et le suivi est régulier. Nous recommandons.”
Read on TrustpilotE-commerce
Smartwatch ecommerce · NDA
Baseline · New brand · zero domain authority
Launching a connected-watch store in a crowded market — no index history, no PDPs, and Amazon dominating blood-pressure and fitness watch queries.
- Full ecommerce SEO architecture (collections, PDPs, filters, faceted crawl)
- Health-adjacent entity hubs (tension artérielle, musculation, sleep tracking)
- GEO comparison pages with sourced specs and E-E-A-T signals
46.1K
total organic clicks (GSC)
2.73M
total impressions
1.7%
average CTR
Organic clicks · smartwatch ecommerce
Mar 2025 – Mar 2026 · 12 monthsTrustpilot review
Christophe Roux · 1 mois maintenant que je outsource le SEO à theseopapers
“1 mois maintenant que je outsource le SEO à theseopapers. Je suis très satisfait de leur rapidité et de leur suivi et mes clients aussi.”
Read on Trustpilot// social proof
What partners and clients say on Trustpilot
Verified reviews from freelancers, agencies, and end clients — the same patent-backed SEO you can white-label. Swipe on mobile, 3 per row on laptop (6 reviews).
1 mois maintenant que je outsource le SEO à theseopapers
“1 mois maintenant que je outsource le SEO à theseopapers. Je suis très satisfait de leur rapidité et de leur suivi et mes clients aussi.”
Les heures de consulting nous ont été très utiles
“Les heures de consulting nous ont été très utiles pour implémenter de nouvelles choses que nous n'avions pas essayé jusqu'à présent. L'approche est claire et le suivi est régulier. Nous recommandons.”
Call de 45 min très intéressant et utile
“Call de 45 min très intéressant et utile. Merci.”
Really good
“Really good. Ludovic helped me achieve the results I wanted for my website. My website actually ranked higher than I expected. Great job.”
30 min de call de grande qualité avec Ludovic
“30 min de call de grande qualité avec Ludovic. Beaucoup d'information et de valeurs transmises + rapport semantic seo complet + todo list que j'ai commencé à appliquer et avoir les résultats. Je recommande.”
You've been a game-changer for my business, guys.
“Since Google's last update in May, the click-through rate on my website has increased by 34%. The tool and the team are very effective. I'm glad I didn't let my skepticism get the better of me. You've been a game-changer for my business, guys.”
TrustScore 4.2 · 6 reviews on Trustpilot
// white-label deliverables
What we fulfill under your brand.
Patent-backed SEO & GEO you resell — every deliverable traces to Google's published research and filed patents, not agency templates.
Same method as our direct agency work: semantic SEO and GEO grounded in Google patents, docs, and peer-reviewed research.
// deliverables
Patent-backed
White-label SEO audits
Patent-backed audits you rebrand and present to clients — semantic gaps, technical issues, and prioritized actions cross-referenced with Google's filed patents. Ready for your next pitch or upsell.
- Patent-signal benchmarking vs. competitors
- Full semantic & technical audit
- Entity & topical gap analysis
- Prioritized action roadmap
- Branded PDF under your logo
- Methodology appendix citing Google patents
Patent-backed
Ongoing SEO fulfillment
Monthly execution grounded in Google's patents and research — topical maps, content briefs, on-page optimization, and technical fixes, all delivered under your brand.
- Patent-aligned topical maps
- Semantic content briefs
- On-page optimization (PageRank principles)
- Technical fixes tied to crawl & relevance patents
- GEO citation tracking
- Branded monthly reports with patent rationale
Patent-backed
GEO & AI search optimization
Patent-backed entity and citation architecture — help clients get cited by ChatGPT, Perplexity, and AI Overviews with a method most agencies can't white-label yet.
- AI citation gap analysis
- Entity markup & knowledge graph alignment
- Source-worthy content formats (RAG-ready)
- ChatGPT & Perplexity visibility audit
- AI Overview optimization briefs
- GEO performance reporting
Patent-backed
Reliable turnaround
Patent-backed deliverables on agreed SLAs — you know when audits and reports land, with the methodology documented so you can defend every recommendation to your client.
- Agreed SLA per deliverable
- Patent references included in every report
- Delivery date confirmed upfront
- Late deliverable = free
- Revisions until client-ready
- No chasing unreliable freelancers
// how partnership works
From call to white-label delivery.
Step 01
Step 02
Step 03
Step 04
Partnership call
30-minute call — we learn whether you're solo or scaling, your typical project sizes, and how white-label delivery should fit your workflow.
30-min callSolo or agencyWorkflow fit
Pilot project
One client audit or small engagement first. See our quality on a real deliverable before any retainer — low risk for freelancers and agencies alike.
One audit firstLow riskQuality check
White-label delivery
We deliver under your brand — audits, reports, briefs, and ongoing SEO with your logo and your client touchpoints.
Your brandYour logoInvisible backend
Scale when you're ready
Add capacity as your client base grows. Partner pricing gives you margin on every project without hiring in-house SEO headcount.
Add capacityPartner pricingNo hiring
01
Partnership call
30-minute call — we learn whether you're solo or scaling, your typical project sizes, and how white-label delivery should fit your workflow.
30-min callSolo or agencyWorkflow fit
02
Pilot project
One client audit or small engagement first. See our quality on a real deliverable before any retainer — low risk for freelancers and agencies alike.
One audit firstLow riskQuality check
03
White-label delivery
We deliver under your brand — audits, reports, briefs, and ongoing SEO with your logo and your client touchpoints.
Your brandYour logoInvisible backend
04
Scale when you're ready
Add capacity as your client base grows. Partner pricing gives you margin on every project without hiring in-house SEO headcount.
Add capacityPartner pricingNo hiring
// the real cost
Every month you wait, authority compounds — for them, not you.
Opportunity cost
Each month without topical coverage is a month competitors index more entities, earn more links, and get cited by AI engines.
SEO compounds
Organic is one of the few channels where work stacks. Delaying 6 months doesn't pause the game — it puts you 6 months behind.
Paid gets more expensive
While you wait, CAC rises and margins shrink. The fix isn't more budget — it's owning demand in search and AI answers.
// the partner guarantee
Your reputation, protected — in writing
Your reputation is the real deliverable.
Resellers don't fear traffic dips — they fear looking amateur in front of their own client. So our guarantee protects the one thing you can't afford to lose: the relationship.
01
Pilot · zero risk
Convinced, or you don't pay
Start with one pilot audit. If the quality isn't good enough to put your name on, you don't pay for it. You risk nothing to test us.
02
Delivery · on time
Late means free
Every deliverable ships on an agreed SLA. If we miss the deadline, that deliverable is on us — so you always know what to tell your client.
03
Quality · client-ready
Revised until it's presentable
Unlimited revisions until the deliverable is ready to hand to your client under your brand. We don't stop at 'technically done'.
04
Transferable · resell it
A guarantee you can pass on
Because our method is evidence-based, you can extend a written performance guarantee to your own client — and we stand behind it with you. Turn risk reversal into your sales pitch.
// conditions of validity
Same logic as our client work: the guarantee is real because the terms are clear.
- Scope and SLA are agreed in writing before each deliverable.
- You provide the client access and inputs we need to deliver on time.
- Revisions cover quality and brand-fit — not unlimited scope changes mid-project.
- Non-solicitation and confidentiality run both ways, in writing.
Pilot terms and SLAs are set on the partnership call. No exclusivity, no lock-in.
// partner terms
Margin-friendly, no lock-in.
01Margin
Partner pricing
Wholesale rates below retail — you set your client price and keep the margin. Works for one-off audits and ongoing retainers. Pricing shared on the partnership call.
02Low risk
Pilot first
Start with one audit or small project before any retainer. Low risk whether you're testing with your first SEO upsell or onboarding us across a client portfolio.
03Flexible
No exclusivity required
Work with us when you need SEO capacity. No lock-in — earn the partnership project by project.
04Boutique
Limited partner slots
We take a small number of partners to protect delivery quality. Founder time on every account — solo freelancer or agency team.
// who you'll work with
I'm @LudovicRrd — I read the patents so you don't have to.
@LudovicRrd
I turn Google's patents into SEO & GEO that actually ranks.
Founder · SEO & GEO Agency · The SEO Papers
Paris, France
9+ years
SEO & digital marketing
Former agency founder · ecommerce & B2B
Patent-backed
Method you can verify
Google patents, docs & peer-reviewed research
Founder-led
No bait-and-switch
Real expert time on your account
Semantic SEOGenerative Engine Optimization (GEO)Patent-based SEOE-commerce SEOTechnical SEO
Every strategy we build traces back to Google's published research and filed patents — not guru opinions. You get a patent-backed audit on your domain, then hands-on execution if we're a fit.
Before The SEO Papers, I spent 9+ years founding and running a digital marketing agency across SEO, content, and paid media for ecommerce and B2B teams. I kept seeing the same gap: what practitioners believe vs. what Google's patents and research actually describe. This agency exists to close that gap.
You work with me directly — boutique by choice, limited client slots. The same method is proven in public on @TheSEOPapers (YouTube + newsletter) so you can verify the approach before we ever talk.
Public research every week — patent deep dives, myth busters, and testable patterns.
Experience
2026 — today
CurrentFounder & Host
The SEO PapersNewsletter and YouTube on algorithm updates, AI Overviews, and GEO — backed by Google's patents and official documentation. Patent deep dives, myth busters, testable patterns.
2026 — today
CurrentFounder
Topical OSAI semantic SEO platform — seven AI agents apply 392 patent-based rules to read patents, map topical clusters, and write content briefs, so one person can do the work of a full SEO team. Free to start.
2026 — today
CurrentFounder · SEO & GEO Agency
The SEO PapersPatent-backed SEO & GEO for ecommerce and content-driven sites. Free audit on your domain, then hands-on retainer partnerships — founder-led, boutique by choice.
2016 — 2025
Founder & CEO
Digital Marketing Partner
Digital marketing agency — SEO, content, paid media, and lead generation for B2B and B2C clients across France.
// faq
Partnership questions
// limited partner slots
Book a 30-minute partnership call.
No commitment. We'll walk through white-label delivery, partner pricing, and whether a pilot project makes sense — solo freelancer or agency team.
- How white-label delivery fits your workflow — solo projects or multi-client retainers
- Partner pricing and margin structure for your typical project sizes
- A pilot project plan — whether you partner with us or not
Free call. No commitment. NDA and non-solicitation available.