Patent US 6,285,9991998
PR(A) = (1−d)/N + d · Σ PR(i)/L(i)
PageRank
· Stanford / GoogleThe mathematics of how authority flows between pages. The basis of our internal linking and link strategy.
Internal linkingAuthorityArchitecture
SEO & GEO · London, UK
Grow organic revenue from Google in London — and get cited by AI search.
Patent-backed semantic SEO and GEO for ecommerce and content-driven teams in London doing $500K+ ARR. We forecast revenue per cluster, then execute — starting with a free audit on your domain.
Limited founding client slots — boutique by choice, real expert time on each account.
Free patent-backed SEO & GEO audit on your domain. No commitment.
Teams we've helped grow organic revenue
E-commerce brand
B2B SaaS
Consulting firm
D2C retailer
Content publisher
Performance guaranteed in writing. See the guarantee
// our approach
SEO as a scientific discipline.
Most agencies guess. We run a closed loop — explore, hypothesize, test, analyze — with every step grounded in Google's patents and published research. No folklore. No guru vibes.
// case studies
Results in € and leads — not just percentages.
Client names withheld by NDA. Replace with verified figures and named logos when available.
E-commerce
D2C sneaker brand · NDA
Baseline · Paid-heavy D2C · flat organic on TN & collab queries
No visibility on high-intent sneaker queries — TN Lacoste, Air Max BW, sizing, and drop terms. Paid ads carried revenue while organic stayed flat for 18 months.
- Topical map across sneaker models, collabs, sizing, and care entities
- Category + PDP internal linking rebuild on PageRank principles
- GEO comparison guides for AI citations on product intent queries
123K
total organic clicks (GSC)
11.3M
total impressions
8
average position
Organic clicks · D2C sneakers
Mar 2025 – Apr 2026 · 13 monthsTrustpilot review
Louis · You've been a game-changer for my business, guys.
“Since Google's last update in May, the click-through rate on my website has increased by 34%. The tool and the team are very effective. I'm glad I didn't let my skepticism get the better of me. You've been a game-changer for my business, guys.”
Read on TrustpilotRecruiting
Recruitment agency · Paris BTP · NDA
Baseline · 12 recruiters · 80% of leads from job boards
Invisible on Paris BTP queries — salary grids, électricien, chef de chantier, paysagiste. Candidates went to Indeed; the agency paid for every application.
- Local entity hubs for BTP trades across Île-de-France
- Salary grid + job landing pages with JobPosting schema
- GEO guides cited in AI job-search answers
3.64K
total organic clicks (GSC)
118K
total impressions
3.1%
average CTR
Impressions & clicks · Paris BTP recruiting
16 months · growth from Apr 2026Trustpilot review
Julie · Les heures de consulting nous ont été très utiles
“Les heures de consulting nous ont été très utiles pour implémenter de nouvelles choses que nous n'avions pas essayé jusqu'à présent. L'approche est claire et le suivi est régulier. Nous recommandons.”
Read on TrustpilotE-commerce
Smartwatch ecommerce · NDA
Baseline · New brand · zero domain authority
Launching a connected-watch store in a crowded market — no index history, no PDPs, and Amazon dominating blood-pressure and fitness watch queries.
- Full ecommerce SEO architecture (collections, PDPs, filters, faceted crawl)
- Health-adjacent entity hubs (tension artérielle, musculation, sleep tracking)
- GEO comparison pages with sourced specs and E-E-A-T signals
46.1K
total organic clicks (GSC)
2.73M
total impressions
1.7%
average CTR
Organic clicks · smartwatch ecommerce
Mar 2025 – Mar 2026 · 12 monthsTrustpilot review
Christophe Roux · 1 mois maintenant que je outsource le SEO à theseopapers
“1 mois maintenant que je outsource le SEO à theseopapers. Je suis très satisfait de leur rapidité et de leur suivi et mes clients aussi.”
Read on TrustpilotE-commerce
D2C sneaker brand · NDA
Baseline · Paid-heavy D2C · flat organic on TN & collab queries
No visibility on high-intent sneaker queries — TN Lacoste, Air Max BW, sizing, and drop terms. Paid ads carried revenue while organic stayed flat for 18 months.
- Topical map across sneaker models, collabs, sizing, and care entities
- Category + PDP internal linking rebuild on PageRank principles
- GEO comparison guides for AI citations on product intent queries
123K
total organic clicks (GSC)
11.3M
total impressions
8
average position
Organic clicks · D2C sneakers
Mar 2025 – Apr 2026 · 13 monthsTrustpilot review
Louis · You've been a game-changer for my business, guys.
“Since Google's last update in May, the click-through rate on my website has increased by 34%. The tool and the team are very effective. I'm glad I didn't let my skepticism get the better of me. You've been a game-changer for my business, guys.”
Read on TrustpilotRecruiting
Recruitment agency · Paris BTP · NDA
Baseline · 12 recruiters · 80% of leads from job boards
Invisible on Paris BTP queries — salary grids, électricien, chef de chantier, paysagiste. Candidates went to Indeed; the agency paid for every application.
- Local entity hubs for BTP trades across Île-de-France
- Salary grid + job landing pages with JobPosting schema
- GEO guides cited in AI job-search answers
3.64K
total organic clicks (GSC)
118K
total impressions
3.1%
average CTR
Impressions & clicks · Paris BTP recruiting
16 months · growth from Apr 2026Trustpilot review
Julie · Les heures de consulting nous ont été très utiles
“Les heures de consulting nous ont été très utiles pour implémenter de nouvelles choses que nous n'avions pas essayé jusqu'à présent. L'approche est claire et le suivi est régulier. Nous recommandons.”
Read on TrustpilotE-commerce
Smartwatch ecommerce · NDA
Baseline · New brand · zero domain authority
Launching a connected-watch store in a crowded market — no index history, no PDPs, and Amazon dominating blood-pressure and fitness watch queries.
- Full ecommerce SEO architecture (collections, PDPs, filters, faceted crawl)
- Health-adjacent entity hubs (tension artérielle, musculation, sleep tracking)
- GEO comparison pages with sourced specs and E-E-A-T signals
46.1K
total organic clicks (GSC)
2.73M
total impressions
1.7%
average CTR
Organic clicks · smartwatch ecommerce
Mar 2025 – Mar 2026 · 12 monthsTrustpilot review
Christophe Roux · 1 mois maintenant que je outsource le SEO à theseopapers
“1 mois maintenant que je outsource le SEO à theseopapers. Je suis très satisfait de leur rapidité et de leur suivi et mes clients aussi.”
Read on Trustpilot// our stance
What we reject — and what we stand for.
No guru folklore. No black boxes. Only evidence you can verify on your own domain.
What we reject
- 01SEO sold as opinion and guru folklore
- 02Monthly PDFs with position charts nobody acts on
- 03Black-box strategies you can't verify or falsify
- 04Vanity metrics that ignore revenue and pipeline
What we stand for
- Patents, docs, and peer-reviewed research — not hot takes
- Falsifiable claims you can test on your own domain
- ROI framing: revenue, leads, and pipeline — not just traffic
- GEO and AI citations as measurable outcomes, not buzzwords
// the real cost
Every month you wait, authority compounds — for them, not you.
Opportunity cost
Each month without topical coverage is a month competitors index more entities, earn more links, and get cited by AI engines.
SEO compounds
Organic is one of the few channels where work stacks. Delaying 6 months doesn't pause the game — it puts you 6 months behind.
Paid gets more expensive
While you wait, CAC rises and margins shrink. The fix isn't more budget — it's owning demand in search and AI answers.
// the falsifiable guarantee
Performance guaranteed — in writing
A guru never guarantees anything. A method does.
Our strategy traces to patents and published research — so we're confident enough to put our fee on the outcome. Here's the guarantee in plain terms, with the conditions that make it real.
01
Day 90 · leading indicators
Momentum, or we work free
Within 90 days you see measurable movement in Search Console — rising impressions, queries entering the top 20, more indexed pages. If the leading indicators don't move, we keep working at no charge until they do.
02
Month 6 · the outcome
Up to 2× qualified organic traffic
We agree on a target relative to a baseline measured in your Search Console on day one — up to doubling your qualified organic traffic. Not there at month 6? We keep working free until you reach it.
03
The safety net · refund
Or your money back
If the agreed target still isn't met after the free-work period, we refund our fees. You carry none of the risk of testing the method on your own domain.
// conditions of validity
A guarantee without terms is a bluff. Ours is a two-way contract — here's what we need from you to honor it.
- You implement our recommendations within the agreed timeline — the clock pauses if implementation is delayed on your side.
- No black-hat tactics or link buying on your side while we work — it corrupts the experiment.
- No changes to the site outside the agreed scope without sign-off, so nothing we build gets broken.
- You give us the access we need — Search Console, analytics, and your CMS.
- The baseline is measured in Search Console on day one; the target is relative to it.
- Your site has no active manual penalty at the start, and your niche isn't in an excluded category.
Exact targets, timelines, and caps are written into your agreement on the audit call. No surprises, no fine-print games.
Book a call for London.
Free 30-minute audit walkthrough — no obligation.